To provide food and nutritional security in human life cycle approach, by ensuring access to adequate quantity of quality food at affordable prices to people to live a life with dignity.
Ensuring food security with equitable distribution, and affordable access to essential commodities, including food grains, petrol, diesel and CNG for all eligible families in Gujarat, particularly the economically vulnerable sections of society.
To empower consumers with informed choices, promote consumer rights, ensure equitable access to goods and services, and facilitate timely and effective grievance redressal.
Mission
To establish an efficient, transparent, and technology-driven procurement, storage, and distribution system for food grains at Minimum Support Price (MSP), ensuring seamless delivery under the Public Distribution System (PDS).
To ensure the availability of essential commodities to all eligible beneficiaries under PDS, with a focus on quality, affordability, and timely delivery.
To protect consumer interests through awareness campaigns, consumer education, and effective implementation of consumer protection laws.
To promote fair trade practices, enhance quality assurance through standardization and certification, and provide accessible and effective grievance redressal mechanisms.
To adopt innovative practices and digital technologies for strengthening transparency, efficiency, and accountability in the supply chain and consumer welfare services.